Indian Retail Awards and e-Retail Awards Congress 2015

"Marketing is no longer about influencing the purchase behavior of the consumer. Today, consumers are influencing the way brands should behave. They are fluid with ideas, emotions, thoughts and conversations (and the new age communication media facilitate their amplification). Therefore, if brands want to have real, successful relationships with people, they need to start having meaningful engagements and real conversations."

In his role as the Country Head for digital products and services at Toshiba India, Mr. Sanjay Warke is responsible for developing, driving and implementing strategies and solutions for Toshiba India to maximize the Company's business growth.

Mr. Warke, a post graduate in Business Management from IIM Bangalore, is based out of Toshiba Gurgaon office. Prior to joining Toshiba India, Mr. Warke spent over 25 years with several multinational companies in a variety of senior roles of which close to ten years were as a CEO. In his last role, he led the operations for Vodafone for their East India Business.