Indian Retail Awards and e-Retail Awards Congress 2015

"Brands need to create stickiness by connecting with consumers emotionally and constantly reminding them of the values of brand which will help the brand to form strong relationships with the consumers in the long run."

Mr. Manish Mandhana serves as the Managing Director at Mandhana Industries Limited, a vertically integrated company into textiles and garments.

Mandhana Industries Ltd has the global licensee to design, market and distribute the Being Human clothing brand, for celebrity actor Salman Khan and his charity 'Being Human - The Salman Khan Foundation'.

Under his leadership, Mandhana Industries Ltd. has become a key player in the Indian textile and apparel industry. In line with his own philosophy of giving back to the society and an opportunity to create a fashion brand with international reach, Manish entered the retail markets with Being Human clothing brand in 2010.