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Indian Retail & eRETAIL Congress & Awards 2017
Indian Retail & eRetail Partners
15 - 16 May, 2017JW Marriott Hotel New Delhi
6th National Convention & Awards on
Retail & eRetail

OMNICHANNEL NIRVANA: ‘Digital visions for retailing’ the realities of growing a retail brand online in india

Session 2

Time: 11:30 am - 12:15 pm

Session Highlights:

  • How to Drop the 'e' and capitalize the 'c' - it's all about Commerce for Retail
  • What the lack of a 'shopping aisle' on eCommerce marketplaces means for brands, who need to standout
  • Consistency across channels: The most important channel to get right in this instance is mobile
  • How much the customer should pay for the omni-channel dream? How much of the cost to pass on?
  • Managing the cost of the property portfolio as sales shift increasingly towards online
  • Why e-commerce alone isn't a panacea to the woes of brick and mortar. What main areas of business cost do brick and mortar retailers usually underestimate when trying to go online?
  • Get What You Need: How to Build a Winning Business Case and Budget for Technology and Innovation: Click and collect and the future of convenience-focused omnichannel
  • What an omnichannel retailer needs to know about digital product assortment
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