Indian Retail Awards and e-Retail Awards Congress 2015

"Consistency and quality of fabric and finish have become table stakes. And that is probably what's catalysing the shift in favour of the Branded segment."

Mr. Mahonar Chatlani (Manu) is the man behind the revolution of ethnic fast fashion category in the Indian retail space. He is man who turned Soch India from an 80 sq ft store to a renowned brand that it is today. It offers a wide range of stylish and elegant designer ethnic wear like sarees, salwar kameez, kurtis and bottoms.

With several firsts under his belt, Mr. Chatlani was the first to have a department Store in Bangalore catering to a full family. He was also the first to have a 'Half Price Sale' in India and the first to manufacture Fibre Glass Mannequins in India. He has successfully transformed to acquire West and South India presence and is now targeting a pan India footprint with his women's ethnic brand - Soch. He also engages actively in philanthropic work.