Atul Bajaj leads Product, Merchandising & Supply Chain for PUMA South Asia. He has been associated with the organization since its India inception in 2006. He has contributed to defining the direction of the brand by being a key member in the development of product strategy.

A proven business leader with a career spanning 19 years, Atul has established himself as a Retail expert in Buying, Planning and Merchandising. Atul Bajaj leads Product, Merchandising & Supply Chain for PUMA South Asia. He has been associated with the organization since its India inception in 2006. He has contributed to defining the direction of the brand by being a key member in the development of product strategy.