As the Co-Founder & Director at TechnoSport, my journey has been shaped by a blend of
business acumen and a deep-seated passion for fitness and fashion. The inception of
TechnoSport stemmed from a vision to fill a void in the market—delivering high-performance
athletic wear that embodies style and quality without the exorbitant price tags of
international
brands. My co-founder Sunil and I identified an opportunity amidst a sea of replicated
sportswear brands lacking in both quality and affordability, setting out to make a
significant
impact in the industry.
One of our initial challenges was establishing a robust ecosystem for activewear production
in
India. We initially faced shortages in quality fabric suppliers and suitable manufacturing
facilities. To tackle this, we forged partnerships with local garment makers and sourced
fabrics
from both China and Ludhiana. However, as we encountered hurdles with consistency and
costs, we pivoted towards developing our own fabric capabilities. This strategic shift
allowed
us to maintain stringent quality control and elevate the standard of our products over time.
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