Preetam Chhipa is the visionary Founder and CEO of Bagru Store, a rapidly growing ethnic wear
brand
known for its authentic hand block-printed, cotton daily wear suit sets. With a deep-rooted
passion for
Indian textiles and craftsmanship, Preetam transformed his fascination with the textile
industry into a
thriving business that bridges tradition with contemporary fashion.
After completing his B.Tech in Engineering in 2018, Preetam took a bold leap in 2022 by
launching Bagru
Store, driven by his entrepreneurial spirit and love for India’s artisanal heritage. In just
a few
years, his brand has become a trusted name in the ethnic wear segment, celebrated for its
sustainable
production, skilled artisanship, and aesthetic design.
Under his leadership, Bagru Store achieved a remarkable ₹30 Cr in revenue in FY 2024,
including both B2C
and B2B segments. With an ambitious and focused growth trajectory, Preetam is aiming to
scale the brand
to ₹40–50 Cr in FY 2025, while working towards building an ecosystem that supports rural
artisans and
promotes Indian craft globally.
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