Indian Retail Awards and e-Retail Awards Congress 2015

Ms. Mayuri Pitale currently works with WWE as Director-CPG (Licensing) for India and Pakistan. She is an industry veteran from Mumbai, India, having spent 12 years in the Indian Licensing Industry. At WWE, she is responsible for spear-heading the licensing efforts of WWE in India. Before joining WWE, Mayuri Pitale had a successful stint as an entrepreneur, serving as Director and Co-founder of Extend Brands, India's first independent licensing agency having represented brands from Endemol, SEGA, King Features Syndicate, Paper Island, American Greetings and many more. Prior to co-founding Extend Brands, she was with MTV Networks India Ltd (representing Nickelodeon, Viacom Consumer Products), where she was responsible for managing and growing the licensing program of MTV and Vh1 in India.