Indian Retail Congress

PLENARY INAUGURAL SESSION:

THE NEW RETAIL MERCHANDISING & LICENSING WAY - MAKE IN INDIA. MAKE FOR INDIA

Time: 10:30 - 11:15

Licensing is a new way to merchandising across the world as it meets consumer's need for variety and freshness in product lines. Brand licensing can help retailers and manufacturers to increase Retail product portfolio as well as stand out in a competitive market and also is making Make in India dream a reality.

Session Highlights:

This thought leadership session reviews innovatively adopting this strategy of Brand Licensing by Indian businesses:
Types of brand licensing currently supported by demographics and consumption trends in India
Key growth opportunities for licensing, as well as which product categories are shrinking
Snapshot of successful innovations in brand licensing, both domestic and international during FY14-15
Successful retail strategies related to brand licensing and outlook for merchandising

Mr. Manish Mandhana, Managing Director, Mandhana Industries Mr. Manish Mandhana serves as the Managing Director at Mandhana Industries Limited, a vertically integrated company into .... Read More