With a keen interest in design and a business bent of mind, second generation entrepreneur Yogesh Kabra founded XYXX in 2016. Born out of his own personal experiences, Yogesh was quick to identify a gap in the Indian innerwear market with it’s staid and merely functional offering and lack of product innovation. With design, sustainability and consumer insight being the main drivers of production, XYXX has created a stir in the market since its inception and become a force to reckon with in the space. Learning, adapting and providing solutions to young, Indian men: Design, sustainability and consumer insight are the key drivers of product innovation and manufacture at XYXX. Yogesh’s aim, from the get-go, was to offer young Indian men a product that not only gave equal emphasis to design and functionality, but also provided solutions to larger problems. Relying on consumer insight and experience, Yogesh believes in continuous learning and adaptability, driven by robust innovation and R&D. It is this belief that has led to XYXX to develop superior product and fabric innovations that address a plethora of problems specific to the Indian subcontinent, spanning moisture wicking, comfort, quick-dry technology and design sensibilities that cater to the young man of today.
