With over a decade of leadership experience across various sectors, Subramanian brings a wealth of knowledge and strategic insight to the D2C and e-commerce landscape in India. For the past three years, he has been instrumental in driving key account management at Velocity, a company that specializes in cash flow-based financing for D2C and e-commerce brands. His deep understanding of the financing needs and growth challenges faced by these businesses has made him a trusted partner in helping them scale. In his current role, Subramanian focuses on building strategic partnerships within the D2C ecosystem, empowering brands to access the funding and resources they need to thrive. He has a comprehensive understanding of the funding patterns and operational hurdles that D2C brands encounter, enabling him to tailor solutions that address their specific pain points, from working capital to expansion strategies.
