I am thrilled to embark on my new journey as the head of the ecommerce business at Westside. Previously, I led the D2C/Brand.com business for Bestseller Brands, where I held P&L responsibility and developed a robust understanding of technology and Digital Marketing Strategies. I spearheaded the Omni Journey initiative for the company, overseeing both online business partnerships and Brand.com operations. Additionally, I have driven several growth projects. My career began as a merchandiser and buyer, providing me with a deep knowledge of merchandise. I hold a Master's in Fashion Management from NIFT, which has further strengthened my expertise in the fashion industry.
