From a young age, Rajat Agrawal has been passionate about directing and producing films, a
dream he has diligently nurtured throughout his life. Following in his father's footsteps,
Rajat represents the second generation of the Ultra Media & Entertainment Group, bringing
fresh energy and innovative vision to the family business.
Rajat’s educational journey is as impressive as his professional accomplishments. Alongside
his studies in Management Studies, he pursued filmmaking, completing courses at the New York
Film Academy (NYFA) in Los Angeles and the Institute of Moving Images. Recognizing the
importance of balancing both academic and creative pursuits for his future endeavors in the
company, he further honed his creative skills with a workshop on creative writing at Oxford
Royale Academy in Oxford, U.K., and ultimately earned a Master’s in Screenwriting from the
prestigious London Film School.
In the first 8 Years of his tenure as the Content Head and Director of Ultra Media &
Entertainment Group, Rajat oversaw the Production and International Content Syndication
verticals, with a significant focus on Ultra Jhakaas. He has been instrumental in acquiring
new content, creating digital assets, and expanding the business globally. With a recent
promotion in designation to COO, Rajat has been handed the responsibilities of exploring new
business opportunities to ensure maximum exposure to Ultra’s vast repertoire of content.
Rajat aims at creating a vast digital ecosystem by introducing multiple D2C products by the
end of 2025. He is also actively exploring the potential of AI in the entertainment world.
