Prashanth Aluru is an accomplished business leader with a wealth of experience in various industries, including technology, e-commerce, and finance. He is currently the CEO and co-founder of TMRW, an Aditya Birla Group Venture, where he leads a digital-first D2C "house of brands" platform that is building the next set of disruptor brands in the fashion & lifestyle category. In this endeavour, TMRW will play the role of coach & catalyst for these brands acting as their growth multiplier
Prior to founding TMRW, Prashanth was a founding investor and board member of Avataar, a 3D AR/AI start-up focused on enabling immersive 3D consumer experiences for commerce and marketing. As a senior director at Facebook, he led various business and functional initiatives across sales and marketing, partnerships, growth operations, and policy/communications. He was also responsible for start-up investments, including Meesho, Unacademy, and Jio Platforms.
Before his tenure at Facebook, Prashanth was a partner at Kalaari Capital, where he focused on early-stage technology investments across sectors, including consumer internet, enterprise SaaS/cloud, big data/advanced analytics, IOT, healthcare tech (especially AI), and logistics/warehousing. He held several board roles, including at StalkBuyLove, a fast-fashion internet-first brand and was involved in portfolio roles such as Urban Ladder, YourStory, and TruWeight.
