With over 20 years of experience in the world of Licensing, Poppy led the Laura Ashley brand through new ownership in 2020 to the global brand it is today. Passionate about the brand's historical treasures, she worked to rescue the Laura Ashley archive during lockdown by finding its new home in Cheshire, alongside driving the UK team to utilise the archive to its full potential. Poppy is known for her innovative thinking and resilience in the face of challenges. Poppy Marshall-Lawton is the Vice President of Laura Ashley, a renowned British fashion and home furnishings brand. With over 20 years of experience in the licensing world, Poppy transitioned from media to interiors before joining Laura Ashley in 2014. Leading the brand through new ownership in 2020 when Gordon Brothers acquired Laura Ashley, Poppy has been instrumental in reviving the brand and overseeing its transformation into a licensing model. Poppy's innovative thinking and resilience have been key to navigating the challenges faced by the brand, including the pandemic. Poppy is passionate about preserving Laura Ashley's heritage and she continues to drive the UK team to utilize the archive to its full potential, ensuring that Laura Ashley remains relevant and beloved by customers whilst embracing its past.
