Poppy Marshall-Lawton is the Vice President of Laura Ashley, a renowned British fashion and
home furnishings brand. With over 20 years of experience in the licensing world, Poppy
transitioned from media to interiors before joining Laura Ashley in 2014. Leading the brand
through new ownership in 2020 when Gordon Brothers acquired Laura Ashley, Poppy has been
instrumental in reviving the brand and overseeing its transformation into a licensing model.
Poppy's innovative thinking and resilience have been key to navigating the challenges faced
by the brand, including the pandemic.
Poppy is passionate about preserving Laura Ashley's heritage and she continues to drive the
UK team to utilize the archive to its full potential, ensuring that Laura Ashley remains
relevant and beloved by customers whilst embracing its past.
