A seasoned marketing director with over 20 years of experience across verticals, Irina Bonich brings a wealth of knowledge and expertise to Oriflame in one of its key markets. She is responsible for a comprehensive brand portfolio encompassing fragrance, wellness, colour cosmetics, skincare, personal care and hair care. In this role, Irina oversees nearly 500 SKUs portfolio. She has a demonstrably successful track record in planning and commercial marketing, having managed major markets like China, Indonesia, India, and other ASEAN countries throughout her career.