A seasoned marketing professional with over 20 years of experience, Harshavardhan has successfully managed businesses and achieved complex marketing objectives in Retail, eCommerce, Durables & FMCG space. As the CMO of Trident Group, Chauhaan is accredited with providing a new vision, giving a fresh impetus and direction to entire marketing operations of Trident Group. Before joining Trident Group, Harshvardhan was spearheading the marketing and retail distribution at Spencer’s Retail. He was instrumental in the rebranding and launch of Spencer’s Hyper, Spencer’s Kirana & Spencer’s Value Market across 35 cities redefining the Consumer Value Proposition for the New India. Over the course of his career, Harshavarsdhan has worked his way up the ranks, moving through a series of leadership positions in marketing and operations across brands like DLF Retail, ShopClues, Godrej, to name a few. With a track record of leading high-performing teams to achieve organizational goals, Harshavardhan has been listed amongst the 50 Most Influential Retail, eCommerce & Martech professionals in India by CMO Asia - Africa - GCC Retail Congress and has consistently been featured as Retail Icon of the Year, Martech Leader of the Year & Global CX Leader.
