As CEO at Imagicaa, Have turned around the business through dedication and resilience which was on the brink of bankruptcy to a profitable business by roping in strategic Promoter Group leading to strong tailwind for the Brand " Imagicaa " a highly innovative product made by Indians for Indians with a lot of passion. Recent successful Inorganic acquisitions of 5 more parks has made Imagicaa world Entertainment Limited, the largest player in the Amusement parks business with 3x improvement in Protfitability and an Astronomical increase in Mcap. Vision now is to increase footprint Pan India thus Active role now being played in Business development, Fund raising and working with various governments for PPP model. During the career journey across reputed Retailers , Have been instrumental in Running Ecommerce Businesses for both Retail as well as entertainment categories, Strong Understanding of Digital businesses , Brick and Mortar stores set up to Running it profitably , Understanding Design and converting into Unique product portfolio to delivering profitable sales . Have also led Character Merchandise creation and now on the way to building Animation Portfolio. Have been key member in Set up of Entertainment Parks and building content strategy for Park elements.