Meet Anushka Gupta, the creative force behind
MyMuse, India's leading sexual wellness brand.
Launched in 2021, with her co-founder and
husband, Sahil Gupta, MyMuse is on a mission to
make intimacy easy, approachable, and fun.
In just 2.5 years since launch, the couple has led
a cultural revolution in normalizing and
destigmatizing the conversation around pleasure
and intimacy, creating path-breaking products
and content that celebrate it in all its glory. With
Anushka's sharp eye for storytelling and design,
she's created a brand that people love and feel
empowered to engage with.
Anushka's upbringing across Mumbai and
Singapore has helped her build a diverse
perspective, gaining rich intellectual, creative, and
cultural exposure. She gained her BA in
Psychology and Entrepreneurial Leadership at
Tufts University, Massachusetts in 2014, and then
began her career in the realm of branding and
marketing. She felt this space was the perfect
culmination
of
her deep interests and
understanding of consumer psychology, writing,
and design thinking
