Ajay Arora is the visionary Managing Director of D’Décor Home Fabrics Pvt Ltd, the world's largest manufacturer of curtains and upholstery fabrics. Under his leadership, D’Décor has significantly expanded its global footprint, exporting to over 65 countries. The brand is currently the world’s largest manufacturer of curtains and upholstery fabrics and operates five state-of-the-art manufacturing facilities. Ajay has been pivotal in revolutionizing the home textile industry in India by pioneering digital initiatives and transforming distribution and supply chain practices. He has spearheaded numerous innovations, including the launch of FabriCare - High-Performance Fabrics by D’Décor, in 2023. Ajay's strategic acumen has propelled the company's revenue from $5 million in 1998 to over $350 million in 2024, establishing D’Décor as an international brand leader. He has transformed the landscape of India's home textile business by introducing changes in distribution, supply chain, and retail stock keeping at the retail front that has now become industry standards. Ajay believes that one of the most important drivers of success in today's business is digital and his brand has aligned its corporate strategy and digital initiatives to deliver winning customer propositions. As a pioneer in the world of furnishing fabrics, D’Décor has always been at the forefront of innovation. With FabriCare, he has set a new benchmark in the realm of soft furnishings marking a significant step towards functional and easy maintenance luxury.
