Anurag Sehgal, is a renowned Interaction Design Consultant and is the Managing Director of Experiential Design Lab Private Limited, an innovation-incubation company specialising in Digital Transformation Strategies and Design for Venture.

He also heads Interaction Design Lab Private Limited, the execution arm of Experiential Design Lab, specialising inlarge scale Digital Touch-point execution& maintenance, having implemented over thousands of permanent digital touch-points across several countries.

His sound foundations came from his Masters in Interaction Design, at the renowned Interaction Design Institute Ivrea, Italy, 2005, after completing his graduation via an exploration on wearable electronics in Fashion Design from NIFT, New Delhi, 2001.

Experiential Design Lab is successfully assisting large organisations like Asian Paints, Philips (now Signify), Canon Middle East, Nitco, McNroe, Sleepwell, ACC Cements, to name a few,via Digital Transformation Strategies, Smart Product Evolution, Service Design and Service Evolution. Experiential Design Lab is also the innovation hub supporting its group of companies innovating across diverse industry segments and geographies.