Aman Guptais the co-founder ofboat. Sounds clichéd, but it is true thatAman Gupta loves building brands. An alumnus of the Indian School of Business (ISB), he was a CA at 21. He has worked with Citibank, KPMG, and JBL(Harman) as Sales Director. This eclectic work experience speeded his decision to “build a brand of his own”. During this time, he set up Imagine Marketing, his first launch pad to bring about a big shift in the consumer lifestyle electronics space. He wanted to make a change in the way Indian consumers were listening to music and staying connected.

But the real magic happened in 2015, and the best of two minds coupled with an instinct to build something more powerful came about. Aman teamed up with Sameer Mehta,and together they sensed the need for smart, efficient, stylish and durable mobile wearables and hearables, which made them bring about “boAt”.

The current product portfolio includes mobile accessories centred specifically around smartphones across audio (wired and wireless headsets, Bluetooth and portable speakers) and connector (car and wall chargers and cables) boAt is here to stay. Tosail. To succeed.The future of sound, the need to stay connected and the uncompromising attitude of the core target group will ensure sustenance.