Ashok has nearly three decades of sales and marketing experience, with the last 20 years focused entirely on loyalty and relationship marketing space. Ashok has worked with companies like Bharat Petroleum, Reliance Industries Ltd. and Direxions Marketing Solutions and has provided customer engagement and loyalty solutions for various industry verticals including Retail, Oil & Gas, BFSI, Pharmaceuticals, Media, Telecom and Technology. Over the last 15 years, he has been guiding loyalty professionals in successfully conceptualizing and executing loyalty and relationship programs.

As the COO of Accentiv', Ashok is responsible for the countrywide operations of India's largest loyalty and rewards management company. Accentiv' is part of Edenred, which is a world leader in B2B pre-paid services and fuel and feet card solutions. Ashok believes strongly in the power of data driven direct marketing and experiential marketing. Ashok has traveled widely and has been on the international jury picking the best ideas in direct marketing.