THE NEW CONSUMER JOURNEY- THE STEPS TO A PURCHASE
Time: 11:35 - 12:15
Understanding evolving consumer behaviours on increasinglyshop across more than one channel, retailers need to ensure theyprovide a multichannel experience across channels which are the same.
Session Highlights:
- How digital natives are creating new shopping patterns: Examining the motivated, informed and active consumer of today
- Devising relevant, personalized offers, products and services toconsumers based on their "consumer DNA" at the right time, placeand channel
- The second-hand market: what & how consumers are really buying
- How authenticity can be used as a powerful tool to driveloyalty online
- Leveraging the Power of Asymmetrical Merchandising
- The Revolutionary Evolution; Turning a 55 year old into a Millennial
Moderator: Mr. Rahul Narvekar, Chief Executive Officer, NDTV Ethnic Retail Limited
Mr. Shashank Joshi, Managing Director, My Mobile Payments Ltd., MoneyonPhone
Shashank Joshi has over 20 years of professional experience in the areas of IT and ITES, Outsourcing, Transition and Management consulting.... Read More
Mr. Rohit Chaddha, Managing Director & Co-Founder, Food Panda
Rohit Chaddha is managing overall country operations, defining growth roadmaps, blueprinting business plans and strategizing business plans while establishing productive policies and processes... Read More
Mr. Vikram Chopra, Co founder, Fab Furnish
Vikram Chopra is the Co-founder and CEO of FabFurnish.com � India�s leading online retailer of furniture and home d�cor. Prior to this, he has worked with McKinsey & Company and Sequoia... Read More
Mr. Rajesh Vohra, Chief Executive Officer, Chicco India
Mr. Vohra is the CEO of Chicco in India and SAARC regions. He completed his MBA from LBSIM, Delhi and has been with leading FMCG brands like Unilever and L'Oreal... Read More
Ms. Upasana Taku, Head- Business Development & Merchant Operations - Mobikwik
Upasana manages Merchant Business & Talent Acquisition at MobiKwik. Upasana spent her early professional years as a senior product manager with PayPal (an eBay company)... Read More
Ms. Suchi Mukherjee, Founder, Limeroad
Suchi Mukherjee specializes in scaling businesses by setting direction and managing execution around product development, marketing, sales and operations... Read More
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