Makeup is therapeutic for some; it adds a dash of confidence and helps put your best face
forward. For Ananya Kapur, it was this very adoration for makeup and an inclination to find
the most suitable products for her skin, that led to launching her very own cosmetic brand
Type Beauty Inc. A semi-customised makeup brand that formulates products for individual skin
types. Backed by science, dermatologically tested and infused with skincare, Ananya Kapur is
revolutionising the beauty industry, introducing an inclusive palette of products, one at a
time.
Characterized by the young entrepreneurial spirit, Ananya believes in hustling hard.
Something she had been working on for months has now materialized into a makeup brand
foraying into the industry with customisation and inclusiveness that’s never been seen
before. Ananya Kapur is here to enhance the glam game with makeup that feels just as good on
the skin, as it looks – or to simply put it, your perfect Type!
