After successfully leading JACK & JONES & ONLY India and being an integral part of the brands growth story, Sugam Asani has taken over as a lead & executive responsible for all BESTSELLER brands in India, namely, JACK & JONES, JACK & JONES Junior, VERO MODA, ONLY, ONLY Kids & SELECTED Homme. He is a product genie with over 18 years of specialised experience in Fashion retail. Prior to BESTSELLER, he has spent 8 years with United Colors of Benetton undertaking various profiles like heading product for menswear, licensing, innerwear, footwear and looking into the distribution business.