Gaurav is the Founder Director of the Nimida Group, a business group headquartered in Bengaluru, India. The businesses under the Nimida Group help in enabling better choices and creating sustainable value. The group is active in sectors such as retail, consumer goods, farming, and sports. Passionate about human and environmental sustainability, Gaurav believes in harnessing the power of technology, sport, and food to bring about a positive, healthy and mindful change. With The Organic World, Gaurav’s guiding principle was to “create a brand that espouses clean living and positively impacts the community and our environment”. To allow people to discover, explore and embrace a sustainable lifestyle while making better choices accessible and affordable for all. The goal of The Organic World is to create awareness about the compromises that conventional lifestyle choices have normalised and offer better choices for a healthier lifestyle across the consumption bucket. Gaurav, along with his team, ensure the everyday hustle and bustle of retail operations are in place, work with like minded brands and create a defined growth path for The Organic World as it strives to become the one-stop marketplace to offer best choices for our daily consumption needs.